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Google Analytics and Tag Manager & Facebook Pixel Integration

Updated

Google Analytics

If you already have a Google Analytics 4 account and wish to send traffic data, you may enter the tracking ID in your Menufy Manager account.

Navigate to the Menufy Manager's REPORT section, locate the ANALYTICS report, and paste the ID into the GOOGLE ANALYTICS 4 MEASUREMENT ID field.

To find your Google Analytics 4 Measurement ID, please review these instructions provided by Google.

  • ID will look like G-XXXXXXXXXX
  • Important: Your ID will be created specifically for Menufy.
  • Once the ID is added, it can take up to 24-48 hours for results to appear on your Google Analytics 4 account.

Google Tag Manager

After you have set up your Google Analytics 4 and Google Tag Manager accounts, you can create a new conversion action. Once you have set up your conversion goals, you can install the tag yourself and be provided with code that you can email us at performance@menufy.com. Our experts will be able to find the information needed to ensure they are added to your Menufy website. Once applied, it can take 24-48 hours to see data on your Google accounts. Below is a list of the three pieces of information we can install into your Menufy website:

  1. Conversion ID
    1. In the code you are given, you will see AW-XXXXX/YYYYYYYY. The AW-XXXXX is the Conversion ID that we will input into your account. Alternatively, we can add your Google Analytics 4 Measurement ID that looks like G-XXXXXXXXXX.
  2. Conversion Label
    1. In the code you are given, you will see AW-XXXXX/YYYYYYYY. The YYYYYYYY is the Conversion Label that we will input into your account.
  3. Place ID
    1. To find your Place ID, visit this website and search for your restaurant on the map, and you’ll see your unique Place ID in the information bubble that appears.

Right now, we only have the capability to add one Google Tag, but our rockstar development team is continuously improving our analytics setup and has plans to expand in the future.

Meta/Facebook Pixel

To track Meta/Facebook Ads, you may enter the Pixel ID in your Menufy Manager account.

Navigate to the Menufy Manager's ANALYTICS section, and paste the ID into the FACEBOOK PIXEL KEY field.

To set up and find your Pixel ID (e.g. 1234567890123456), follow these instructions provided by Meta.

  • Meta/Pixel Key will be a 15-digit number included in the code provided when you choose to Install Code Manually.
  • Once the pixel is added, it can take up to 24-48 hours for results to appear on your Meta/Facebook Ads account.

 

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